Dreame Technology has released the Pocket Cake High-Speed Hair Dryer, a compact styling tool that the company says is designed to deliver fast drying in a lightweight, travel-friendly form. The product builds on Dreame’s earlier Pocket hair dryer and combines high-speed airflow, intelligent temperature control and a foldable body.
Patrick Wang, Dreame Technology’s Australia and New Zealand business director, said Australians are increasingly looking for products that fit busy lifestyles without compromising performance. “Pocket Cake delivers professional-level drying performance in a compact design, making it ideal for everyday styling, travel and life on the go,” Wang said. He added that the launch reflects Dreame’s push into beauty and personal care to match consumer needs.
Motor and folding design
The dryer uses a 110,000RPM high-speed brushless motor that Dreame says can generate airflow speeds of up to 70m/s, helping to reduce drying times. Its 180-degree foldable design allows it to collapse into a compact, phone-sized shape for storage and transport. It weighs less than 450g and supports 220-240V, which Dreame says makes it suitable for luggage, handbags or bathroom drawers.
Temperature and ion control
Pocket Cake includes an intelligent NTC temperature control system that monitors temperature 500 times per second and automatically adjusts heat output. According to Dreame, this helps maintain a consistent drying temperature while protecting hair from excessive heat exposure. The dryer also produces 350 million negative ions/cm³, a feature designed to help minimise static, reduce flyaways and leave hair looking smoother and more polished after styling.
Finishes, price and retail availability
Dreame is offering Pocket Cake in four finishes inspired by macaron colours: Lemon Parfait, a bright yellow; Peach Mochi, a soft peach-pink; Grape Mousse, a soft lavender; and Tiramisu, a warm brown. The dryer has a recommended retail price of $299 and comes with a styling nozzle and storage bag.
It is available now online through Harvey Norman, JB Hi-Fi and the Dreame website. In-store availability at Harvey Norman and JB Hi-Fi is scheduled from mid-November. The rollout covers both online and physical retail channels, with a staged in-store timeline following the online debut. The online debut precedes the planned mid-November in-store launch at the two retail chains.
Dreame has disclosed a 220-240V rating, a foldable body and a weight below 450g, specifications intended to simplify packing. The package also includes a styling nozzle and storage bag, supporting the travel-focused pitch. The launch extends Dreame’s Pocket hair dryer range into a more travel-oriented format, with the company emphasising portability alongside drying speed and hair-care features.