Stationery Icons, a 304-page illustrated hardback by Christopher Leonard-Morgan, has started its first Christmas campaign. The publisher is presenting the book as a gift for stationery enthusiasts, collectors and design-minded readers.
The campaign will run until Christmas. It combines advertising on StationeryNews.net and PGBuzz.net with promotion on Instagram and LinkedIn, focusing on the brands, people and stories covered in the book.
The launch follows sales at two London events: Open House at Stationers’ Hall on 20 September and the London Pen Show in Hammersmith on 10–11 October. Both events showed the book’s appeal as a present, with customers buying copies for friends, family and fellow stationery enthusiasts.
Leonard-Morgan said the response was encouraging because many buyers saw the book as a gift for someone else. He noted that many people know someone who keeps a favourite fountain pen, values a particular notebook or enjoys browsing stationery shops, and said the book gathers the stories of the brands those readers follow.
The campaign also asks the 100 featured brands to mark their inclusion through their own social media and customer communications, which is intended to extend awareness among stationery audiences internationally.
Richard Webb, publisher at Narrative Media, said stationery attracts strong affection and loyalty. He described the book’s range as spanning six centuries of ingenuity, entrepreneurship and design, and said featured brands would have a chance to share their stories with customers and followers.
The first edition has an initial print run of 1,000 copies and is priced at £80. Orders are being taken through the book’s dedicated website.