The Little Sock Company, a children's brand based in Hertfordshire, is running a Christmas campaign called No More Cold Toes, under which it has pledged to donate a pair of socks to a baby or child in need for every order placed with the business.
The brand was founded in 2018 by Katie Saunders, a mother of three. Its original ambition for the campaign was to donate 6,000 pairs of socks by Christmas. According to the company, that effort has already surpassed expectations, and it has responded by raising the target to 10,000 pairs.
To make sure the donations reach families across the country, The Little Sock Company has partnered with three organisations: Little Village, Baby Bank Alliance and Baby Basics UK. All three support families experiencing hardship, and they will help distribute the donated socks to the babies and children who need them most, so that the pairs reach recipients through the partner groups.
Saunders has built the business without outside investment and says she is passionate about using its success to make a positive difference. With Christmas approaching, the company says it hopes the campaign will inspire customers to help bring a little extra warmth to children in need this winter.