ToolGuyd is expanding the role of Lauren, whom the publisher describes as a family member and a moonlighting contributor, to help develop deeper tool and brand stories. In an update introducing her, the publisher said Lauren’s media, marketing and management skills will be used to tackle a long list of stories and explorations he has not had time to pursue.
Lauren has already assisted with ToolGuyd’s coverage at three Milwaukee Pipeline events and at Dewalt’s Black & Yellow event a few months ago, according to the post. At those events she handled much of the social media content, freeing the publisher to focus on questions, deep dives and product testing. The publisher said her contributions have also extended to strategy, management and execution, and that her impact has been meaningful despite her moonlighting status.
Her involvement began before he first hired her, when she attended a marketing conference featuring a Dewalt speaker. When the publisher needed help with Pipeline coverage, he asked Lauren; Milwaukee approved the additional ticket, and she attended her first Pipeline media event. He said he wanted to share the experience with family and gain a fresh perspective, but did not initially expect her to take on a larger role.
The publisher said Lauren is helping turn long-standing ideas into concrete plans as AI progress prompts changes across the media industry. Her marketing background gives her multiple viewpoints on that shift, he said, while he remains concerned about the industry’s direction. Readers can expect more of her work on the site and social media, with her expertise described as part of ToolGuyd’s future plans. The publisher also said more detail on the planned deeper stories will come later.